Turning Your Data Into A Profit Center

Description

Organizations have invested heavily in business intelligence and analytics with varying levels of success. Nucleus Research confirms that customers are demanding accessibility to analytics in their daily workflow and organizations need to leverage this information to remain competitive.

Traditionally companies have collected and stored their data for internal use but increasingly they are looking toward monetizing this asset for new revenue streams and customer retention.

During this session Anne Moxie, Nucleus Research analyst, Ian Maurer, MediGain CIO and Ramya Babu, Sr. Data Product Manager at GoodData, discuss how embedding analytics and analytics data products can help your company recognize tremendous ROI and new revenue. Ian also shares how MediGain’s implementation drove new revenue opportunities and led to a 1044% ROI.