Repsly Adds Powerful Analytics to Its Retail Execution Platform With GoodData

As it stood pre-2018, Repsly’s platform was an efficient workflow application best suited for teams of up to 50 to 100 CPG field representatives. To help acquire enterprise CPG customers, Repsly brought on Peter Billante as its Chief Product Officer. Billante identified that the company needed to improve its analytics and reporting capabilities to accommodate its desired targets. More specifically, he knew that Repsly had to increase avenues for large CPG companies to efficiently analyze substantial amounts of data. These improvements would inform decisions based on insights derived from in-store sales and workforce feedback. The company soon decided that incorporating a data analytics platform into its operations was a necessary step toward success and thus sought out a partner to accomplish this.

After exploring several solution options, Repsly partnered with GoodData due to the analytics provider’s flexible pricing, personal collaboration, easy-to-use visualization dashboards, and responsive professional services team. Repsly also appreciated that each customer’s workspace would be separated within GoodData’s architecture and that one customer’s reports or analytics wouldn’t impact another’s. Time to market was another key factor in Repsly’s decision-making process. Specifically, Repsly aimed to launch its new analytic reporting product at the upcoming Expo East, a renowned retail industry event. GoodData was the only solution that could meet Repsly’s needs in this category.

GoodData immediately became a key component to Repsly’s offerings. GoodData’s team worked closely with Repsly to develop its new Insights Dashboards. This new product allowed large retailers to measure performance at the point of sale with automated, flexible dashboards on promotion execution, sales results, team activity, and more.

Additionally, within only two months, Repsly was able to launch its new, powerful analytics offerings at Expo East where the team performed a demo for a large audience of key CPG stakeholders.

This successful launch immediately drove over 100 leads, and within two months after the demo, Repsly signed its first enterprise analytics CPG customer, a large beverage brand and distributor based in the U.S. Shortly after this initial success, Repsly and GoodData continued to bolster its analytics offerings by creating additional value-add product categories such as Workforce Performance Reports, Retail Execution Dashboards, and Retail Sales Reporting.

Now supporting over 800 customers including Dyson, Kraft-Heinz, Beyond Meat, Adidas, Canon, and Vita Coco, Repsly has become an industry leader in the retail analytics space. With the creation of its GoodData-backed Insights Dashboards and related products, Repsly offers a well-rounded, intuitive analytical system that has propelled the company into the enterprise market. Repsly has grown every year since the partnership began due to the flawless execution of its upmarket strategy.

Looking ahead, Repsly plans to integrate GoodData’s analytical solutions into all parts of its platform. This is especially true for its mobile app as the company ensures that offerings and analytical power are aligned across products. Repsly’s mobile application has been a critical part of its platform from the start and will offer the same data analytics benefits to everyone involved, from executives in offices to in-store field representatives. GoodData is more than Repsly’s analytics provider; it serves as a strategic product partner and brings the key analytical insight that will enhance Repsly’s overall user experience.