Turning Project Delivery Data Into Dollars

Embedded Analytics Take Business To The Next Level

In the services industry, project data generally exists in fragmented silos: resource scheduling, planning and delivering work, and tracking financials, all are done in different systems. It takes diligence — and a lot of spreadsheets — to extract performance analysis. First, Mavenlink needed to wrap all those capabilities up into one intuitive solution.

However, Mavenlink quickly learned that customers needed more than project delivery; they needed an in depth analysis of the data behind their business. As the company won larger and larger clients, they needed to add enterprise-grade analytics to their solution, so customers could quickly find answers to even the most complex questions: what is happening, why is it happening, and what can be done to improve it.

The Heroes In The Mavenlink Story

When customers can quantify their own success with a solution, it’s much easier to see the VALUE of investing time and money in a new software solution. Mavenlink Insights provides embedded analytics that show customers clear and tangible metrics as they improve project delivery. With GoodData as the analytics distribution platform powering Insights, Mavenlink was able to put people, projects and profits all in one place.

By exploring these analytics, Mavenlink customers instantly gain visibility into every project’s performance, each client’s profitability, and how individual resources are utilized. Armed with this enhanced insight, customers can now know which of their processes and best practices to replicate, and make changes to those that don’t prove profitable.

“We wanted to get our customers out of spreadsheets and offer a modern BI platform without them having to do their own costly implementation, which can cost hundreds of thousands of dollars,” said Roger Neel, Founder and CTO of Mavenlink. “GoodData had the embedded analytics distribution platform we needed to accomplish that. Using their platform allowed us to focus on our customer’s needs rather than building a BI solution from scratch.”

With their new offering of real-time analytics and powerful custom reporting, Mavenlink Insights equips users across customer organizations to make more educated decisions about how to build their future as efficiently as they can gain control over margins, improve resource utilization, and better forecast revenue and costs.

So, now everyone from CEOs and CTOs to project managers and HR leads can get their questions answered using Mavenlink Insights. Answers which are always up-todate —because they live in the same solution customers use daily to manage tasks and schedules.

Opening New Doors While Proving Value

Thanks to feedback from existing customers, Mavenlink wasn’t worried about whether there would be demand for Insights. “As soon as our most sophisticated customers started using Mavenlink to deliver projects, they wanted to unlock answers about their business,” shares Mavenlink’s Director of Product Marketing, Keith Weissglass. “We were really looking to serve our customers by giving them a way to use and benefit from their own data.”

“Our goal at Mavenlink is to give our customers more control over the quality and profitability of the services they provide,” adds Neel. “For many customers, Mavenlink Insights is the first time they are able to see and get ahead of underlying issues impacting their team’s performance. It is literally transforming the way our customers run their business.”

Three top internal benefits discovered through partnering with GoodData include:

• Increased adoption across customer organizations

Today, besides retaining customers by meeting their growing needs and expanding their potential with powerful embedded analytics, Mavenlink is finding that adoption within those organizations is increasing due to the customized reporting for different stakeholders made possible with GoodData.

• Customization that is sustainable at scale

By partnering with GoodData, Mavenlink is able to offer highly customizable analytics without compromising the benefits of Mavenlink’s scalable, multi-enant SaaS solution. The interactive report builder makes it possible for customers to answer their own unique business questions.

• New revenue streams

The key to unlocking value from analytics is effectively engaging each user. By helping customers leverage their business data using customizable dashboards, guided data discovery, and reports designed by industry experts, Mavenlink has created a new revenue stream with a datadriven product that fuels differentiation.