2025 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms

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GoodData recognized as one of 20 vendors named in report

It’s official, GoodData has been recognized as a niche player.

We’re proud to share that GoodData has been recognized once again in the 2025 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms.

We believe this recognition reflects our continued focus on delivering flexible, AI-enabled analytics across ad hoc exploration, governed self-service, and deeply embedded insights. As organizations demand faster, smarter decision-making, our platform is helping customers modernize their AI and analytics strategies without compromising governance or performance.

This recognition is a testament to our long-term vision: composable analytics, real-time insights, and seamless AI integration that empowers both data teams and business users alike.

Why technology leaders use the Gartner® Magic Quadrant™ report

Independent, expert evaluation of 20 BI vendors
In-depth strengths and cautions to guide vendor selection
Strategic insights into market trends, product capabilities, and strategic vision

GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant and Peer Insights are a registered trademark, of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from GoodData.

Why users love us

4.3

185 reviews

Engineer | <50M USD

Exceptional Experience with GoodData Team

Working with the GoodData team has been truly exceptional. I came in at a later part of the project but felt great with the support of the GoodData team even with less context than others.

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VP, Engineering | <50M USD

GoodData Cloud: Internal and Embedded Analytics with a Push for Analytics as Code

We have been customers of GoodData for multiple years now and recently switched to their newest product, GoodData Cloud. We are obviously quite happy with the product, especially after migrating to the Cloud version and using it for both internal and embedded customer-facing analytics.

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Senior Product Manager | 50M - 250M USD

Powerful Scalable BI Tool perfect for B2B2C products

Top notch sales team that wasn't pushy, helped under the gun with a proof of concept short time frame project. Helpful customer success representative. Lot of personalized interactions and touch points.

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General Management - Finance Industry | 3B - 10B USD

GoodData Platform Accelerates Solution Development

The team at GoodData has operated as a true partner, working collaboratively with our team to develop new solutions. The platform has empowered more internal users and clients to explore data, create new analytics, and find new insights without adding more work to the development team. Our overall velocity to release new solutions has improved.

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IT Services - IT Services industries | 50M - 250M USD

Data analytics and management at its best

As a digital payment and transaction processing organization having a proper data analytics and management tool is paramount. Gooddata comes in handy as a platform to gather, analyze, and visualize information to be able to make informed decision on our day to day activities.

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Research and Development - IT Services Industry | 30B + USD

Robust platform, competitive reporting, and customized dashboards

After examining a number of data systems, GoodData is the most user-friendly and scalable for the needs of my company. The original and logical coding used for data analysis and chart development is something I really like. I like being able to control users through invites and monitor how they utilize my dashboards. Customer Care was more than eager to help us comprehend how the platform functions, determine whether it was a suitable fit for our use case, and guide us as we underwent the review process.

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Data and Analytics - Consumer Goods Industry | 1B - 3B USD

The best choice for data management and visualization

GoodData Platform is a great tool that helps me in creating dashboards and the metrics provided are not too complicated compared to other alternatives. GoodData Platform has positively impacted our organization and allowed us to a comprehensive end-to-end solution for storing, collecting, and analysing large volumes of data.

Full review

Where GoodData finds its niche

Composability

GoodData is built for composability via multitenancy and open source tech. API and analytics-as-code support mean teams can integrate, automate, and customize their entire data stack.

Performance and scale

GoodData ensures fast, consistent performance at scale by combining live data access, smart caching, and efficient compute with governance and multi-tenant architecture.

AI anywhere

GoodData delivers AI anywhere by bringing intelligent capabilities into every layer of the experience; from natural language insights in the UI to an embedded or whitelabeled AI assistant.

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3.6M users worldwide

Common questions

What is the Gartner Magic Quadrant for BI and Analytics Platforms?

The Gartner Magic Quadrant is a widely respected industry report that evaluates BI and analytics vendors based on their vision and execution. It helps organizations make informed decisions when selecting analytics platforms.

How can I access the Gartner Magic Quadrant report featuring GoodData?

The full Gartner Magic Quadrant report is available through Gartner or via GoodData’s website.

Why is the Gartner Magic Quadrant important for choosing a BI platform?

The Magic Quadrant provides a visual and analytical overview of vendor strengths and market positioning, helping businesses identify the best solutions for their specific needs.

What general advantages does GoodData offer as a BI platform?

GoodData provides a flexible, scalable analytics platform with features like embedded analytics, developer-friendly tools, and AI integration, making it suitable for a wide range of business scenarios.

How should I interpret the categories in the Gartner Magic Quadrant?

Vendors are categorized as Leaders, Challengers, Visionaries, or Niche Players based on their completeness of vision and ability to execute. Understanding these categories helps businesses evaluate vendor fit.