Virgin America Chooses GoodData to Fuel Customer Marketing Insights

Airline takes to the cloud for deeper social analytics and customer connection

SAN FRANCISCO – August 14, 2014 – Today GoodData announced that Virgin America, the award-winning California-based airline, has chosen GoodData to power analytics for the company’s digital marketing efforts across social media, online promotion, advertising and web content. With GoodData, Virgin America can better optimize digital marketing resources to increase bookings, gain customer insights, and track performance against key metrics.

Virgin America chose GoodData to bring together all of their customer data from digital marketing promotions for a tangible, holistic view. GoodData will centralize and automate the analytics process for key digital marketing data, from collection and integration to visualization, custom dashboards and ad hoc analysis.

By bringing together all relevant information into a single environment, GoodData will help Virgin America gather deeper insights into guest and customer interaction with the brand. Best of all, by choosing a purely cloud-based analytics solution, Virgin America will benefit from a more efficient user experience, ultimately helping the team to make more effective marketing decisions.

“With our previous analytics system, data-driven decision making required our team to spend large portions of their time building complex reports. With GoodData, we will be able to streamline our analytics process, allowing our team to focus on more strategic initiatives,” said Carl Burckhardt, Director, Digital Marketing and Analytics at Virgin America. “GoodData’s complete offering with powerful automation and collaboration capabilities will help us execute projects in a fraction of the time and gain deeper insights into our business.”

“The best travel companies in the world today are those that leverage data analytics as a competitive advantage, gaining more granular insight into customer interactions and optimizing resources for efficient business performance,” said GoodData founder and CEO Roman Stanek. “It’s exciting to see a company like Virgin America, which is so committed to carefully crafting an exceptional customer experience, trust GoodData as their marketing analytics solution. We’re thrilled to partner with them as they continue to embrace data-driven marketing.”