GoodData Releases Best Practices Guide to Help Companies Bring Customer-Facing Analytics to Market

Cloud business intelligence leader adds new resources to Powered By program to help embedded analytics customers define new products and go-to-market strategies

SAN FRANCISCO – September 25, 2014 – Today GoodData announced its best practices guide designed to help companies build data-centric products and create new revenue streams with embedded analytics. Available on the GoodData website, the new handbook, The Ultimate Guide to Embedded Analytics, provides step-by-step instructions for successfully launching analytics-based offerings.

“Winning companies today know that weaving data and analytics into their products is a game-changing strategy,” said GoodData CEO and founder Roman Stanek. “We’ve seen this with our earliest customers, like Zendesk, to our newest customers, like Autopilot. Companies that see true success with analytics don’t just collect data -- they productize data and become data companies.”

The Powered By GoodData program has been helping companies build revenue streams through analytics for over five years. After hundreds of data product deliveries, GoodData found that the biggest challenge of customer-facing analytics was not related to technology, but rather to developing effective go-to-market strategies.

The Bringing Data Products to Market guide and GoodData’s Powered By program lead customers through data product best practices including:

• Understanding personas and market needs
• Structuring and defining a product
• Pricing the product
• Launching the product
• Supporting live data products

“I’ve built four different data products with GoodData, and I depend on them not just for technology but for the strategic guidance they provide around bringing data products to market,” said Kevin Smith, CEO and Co-founder at NextWave Performance. “Designing data products and bringing them to market is no easy task, and it’s great to have a partner like GoodData who can make customers successful.”

Since the beginning of 2014, over 40 companies have launched new data products and brought them to market, including:

• CoPilot, Autopilot’s new sales automation service
• EmeraldVision, EmeraldCube’s Business Intelligence solution built for JD Edwards
• Insights, Zendesk’s new advanced analytics offering
• ProView, ServiceChannel’s unified reporting platform for facilities management

To learn more about GoodData’s Powered By program, visit the GoodData website.